A. Knowledge and understanding At the end of the module, learners will be expected to: A1: Demonstrate systematic knowledge of the nature of strategy and the issues it raises for organisations. How to relate business concepts, models and theories to real life organisations. A2. Develop systematic knowledge and understanding of key theories underpinning the strategy process including how organisations analyse their environments (macro and micro), and their capabilities (internal environments), choose between potential strategic options, and overcome the challenges of implementing their strategies. A3: Demonstrate critical understanding of how businesses develop strategies; the different forms and theories of strategy, and how should organisations respond to the challenges of environmental change and markets. A4: Demonstrate systematic knowledge of some applications of strategic theories and models to a specific industry.
B. Cognitive skills At the end of the module learners will be expected to: B1: Conceptually understand the context of a case study and/or real life organizations and to get the aptitude to analyse and evaluate real life company situations and develop creative solutions, using a strategic management perspective. B2: Devise and sustain arguments depending on critical thinking, analysis and synthesis: including identifying and questioning assumptions, weighing evidence appropriately, identifying and challenging false logic or reasoning, and generalizing in a way which recognizes the limits of knowledge in strategy. B3: Evaluate and integrate the dynamics of competition surround organizations and how such velocity affects the strategic alternatives. In addition to acquire, skills to integrate and apply knowledge gained to the various strategy phases including formulation and implementation from a holistic perspective. B4: Ability to construct, defend and evaluate an argument, using relevant evidence, giving reasons for conclusions.
C. Practical and professional skills
At the end of the module, learners will be expected to: C1: As an independent learner, efficiently communicate complex information, arguments and ideas in ways appropriate to a business context and audience. C2: Demonstrate proficiency in study and research skills such as: communicating their knowledge and understanding to others, verbally and in C3: Critically identify and evaluate conflicting arguments, including recognizing the significance of different value positions in arguments writing (effective performance in a team environment).
D. Key transferable skills At the end of the module, learners will be expected to: D1: Acquire interpersonal skills of effective listening, negotiating, persuasion and presentation to develop written communication skills in essay writing D2: Independently conduct research into business and management issues, either individually or as part of a team for projects/dissertations/presentations. Have acquired skills in managing large bodies of knowledge. D3: Acquire IT skills such as Microsoft Office, and Internet Search Engines, and the Arab Open University E-library D4. Self reflection and criticality including self awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues; Skills of learning to learn and developing a continuing appetite for learning; reflective, adaptive and collaborative learning. |