Arab Open University Organizes a Lecture titled (Innovative Marketing Methods in Entrepreneurship Projects)
The Department of Student Affairs and Graduates at Arab Open University, Kingdom of Bahrain, organized a lecture - remotely - under the title (Innovative Marketing Methods in Entrepreneurship Projects). This lecture was presented by Dr. Siddig Balal Ibrahim, Associate Professor at the Faculty of Business Studies, on Thursday, March 16, 2023, via Zoom program.
The lecture dealt with the definition of innovative and creative marketing, and innovative marketing skills, including: sensitivity to problems, flexibility, curiosity, perseverance, communication, independence and risk-taking. A detailed presentation on the characteristics of creative marketing was also presented, where creative marketing is not limited to creating a new idea, but rather goes beyond that to actual application and exploitation of new ideas to develop work and productivity.
Dr. Siddig Balal also addressed the importance of innovative marketing and practical examples of it, in order to raise the level of competitiveness between companies, increase profits, retain existing customers in addition to attracting new customers.
At the end of the lecture, Dr. Siddig Balal expressed his deep thanks and appreciation to the organizers and participants, students and graduates of Arab Open University, and praised their interaction during the lecture.