The Graphic and Multimedia Design/Technology Program is an AOU program that provides students with essential knowledge and skills about the fields of Multimedia, Advertising, Branding, Motion Graphics and Animation.
Graduates of this program will be able to undertake 3D animation, game design, mobile applications and development projects which involve advanced multimedia and graphics capabilities.
Students will be able to apply creativity, artistic skills, conceptual design, and critical thinking. Students will also be able to create a relationship between design and industry through the development of visual communication.
Students will be able to evaluate and select the appropriate design techniques and technological tools applicable to real-world projects.
Graduates of this program will have a broad range of potential career opportunities in the professional sectors of image production, based on the execution of projects in the field of audio-visual, motion graphics, film-making, photography, advertising, branding and interactive design.
Why to study
The main aim of this program is to help students maintain firm grasp of graphic design and multimedia technology, including 3D model construction, lighting, and animation that will enable the interested individuals to create exciting, engaging, and interactive experiences. In addition, individuals will learn how to correct and enhance already developed images/multimedia and develop all types of graphic media including web pages, marketing campaigns, advertising, instructional material, and multimedia projects. The program will help in developing strong skills in artistic creativity, historical background of graphic/multimedia design, multimedia and graphic design standards, specialized theoretical background, business fundamentals, and mastering the relevant technologies and tools. Therefore, this program balances the theoretical and the practical aspects, and the artistic and technological aspects.
In addition to the above mentioned, the program has the following distinctive features:
- Tutorials are delivered by tutors with professional experience in Multimedia and Graphic Design. This is in addition to their academic experience, which contributes to prepare our graduates for the industry.
- Tutoring is conducted by a highly -qualified team of tutors
- The practical nature of the program
- Boosted by the collective intelligence of multiple tutor teams at different branches.
Duration of the Program
The student will study 134 credit hours to obtain a bachelor's degree in this program, these credits distributed among 8 semesters. The typical student can complete the credits within 4 academic years. But the maximum duration for this program is 16 semesters (i.e. 8 academic years).
Type of Study
The method of study is blended learning.
Students seeking a BSc in Graphic and Multimedia Design / Technology must complete at least 134 credit hours:
- Overall Structure (Table 1)
- University Requirements/ Mandatory (Table 2)
- University Requirements/ Branch Requirements/Mandatory (Table 3)
- Faculty Requirements/ Mandatory (Table 4)`
- Faculty Requirements/ Electives (Table 5)
- Core Specialization/ Mandatory (Table 6)
Table 1: The Overall Graphic and Multimedia Design / Technology Structure
No. | Category | Credit Hours |
1
| University Requirements/ Mandatory
| 12 |
2 | University Requirements/ Branch Requirements/Mandatory | 6 |
3 | Faculty Requirements/ Mandatory | 6 |
4 | Faculty Requirements/ Electives | 14 |
5 | Core Specialization/ Mandatory | 96 |
Total
| 134 |
Table 2: University Requirements/ Mandatory (12 Credit Hours)
Course Code | Course Title | Credit Hours | Prerequisites |
GT101 | Learning and Information
| 3
| -- |
EL111 | English Communication Skills I | 3
| -- |
EL112 | English Communication Skills II
| 3
| EL111 |
AR111 | Arabic communication Skills I | 3
| -- |
Total
| 12 |
|
Table 3: University Requirements/ Branch Requirements/Mandatory (6 Credit Hours)
Course Code | Course Title | Credit Hours | Prerequisites |
GR131 | Bahrain History and Culture | 3 | -- |
LAW 107 | Human Rights | 2 | -- |
INT300 | Industrial Training | 1
| Completion of 80 credit hours |
Total
| 6 | |
Table 4: Faculty Requirements/ Mandatory (6 Credit Hours)
Course Code | Course Title | Credit Hours | Prerequisites |
GM101 | Calculus 1/ College Mathematics | 3 | EL111 |
GM102 | Linear Algebra | 3 | EL111 |
Total | 6 | |
Table 5: Faculty Requirements/ Electives (14 Credit Hours)
Course Code | Course Title | Credit Hours | Prerequisites |
GE103 | Discrete Mathematics | 3 | EL111 |
GE104 | Data, Computing and Information | 3 | EL111 |
GE105 | Data Structures and Algorithm | 3 | EL111 |
GE106 | Computer Organization and Architecture | 3 | EL111 |
GE201 | Programming for Digital Media | 4 | EL111 |
GE202 | Computer Aided Design | 4 | EL111 |
GE301 | 3D Modelling and Animation Techniques | 4
| EL111 |
Table 6: Core Specialization/ Mandatory (96 Credit Hours)
Course Code | Course Title | Credit Hours | Prerequisites |
Level 4 |
4AD010 | Introduction to Art and Design in Context | 5 | EL111 |
4VC012 | Studio Practice: Ideas, concepts and | 5
| EL111 |
4VC013 | Elements, Composition and Digital Foundation | 5 | EL111, GT101 |
4VC014 | Introduction to Programming and Interactivity for Media Arts | 5 | EL111 |
4VC015 | Digital Photography and Media Production | 5
| EL111 |
4VC016 | Typography-I | 5 | EL111 |
Sub total | 30 | |
Level 5 |
5VC012 | Visual Narrative | 5
| EL111, 4AD010, 4VC013, 4VC016 |
5AD008 | Critical and Contextual Issues in Art and Design | 5 | EL111, 4VC013, 4VC014 |
5VC013 | Typography-II and Computer Graphics | 5 | 4VC016, GM101, GM102 |
5VC015 | Digital and Emerging Media Design | 5 | GT101, 4VC014, 4AD010 |
5VC017 | Digital Visualization Studio | 5 | 4AD010, 4VC01, 4VC017 |
5VC019 | Visual Effects, Compositing and Mixed Media Production | 5 | GT101 4AD010 |
Sub total | 30 | |
Level 6 |
6AD002 | Research Methods for Graphic Design | 6 | 5AD008 |
6AD001 | Creative Industries and Opportunities | 6 | 5AD008 |
6VC012 | Graduation Project | 6 | At least 80 credit hours to be completed |
6VC015 | Digital Media Design for Mobile Devices | 6
| 4VC014, 4AD010, 5VC015, 5AD008, 5VC013 |
6VC018 | Independent Graphic Design Practice | 6 | 4VC014, 4VC016 |
6VC019 | Major Aspects of Visual Communication Projects | 6 | 5VC019 |
Sub total
| 36 | |
Total | 96 |
|
Any special requirements?
- Higher level courses can only be taken on the completion of the preceding lower level courses.
- Software packages and licenses for the courses under consideration
- Laboratories/ personal computer should be equipped with appropriate graphic readiness (according to the requirements of software packages).
- Appropriate equipment for studio activities.
Brief description of mains areas within the overall specialisation
The main areas within the overall specialisation include Computer Graphic Design, Multimedia Production, Computer Aid Design, Computer Modelling and Animation Techniques. The Computer Graphic Design area deals with the effective use of Computer Technology towards the creation of creative and artistic designs and projects. The Multimedia Production part of the programme deals with the integration of sound, graphics, images and video content to create stimulating and inspiring multimedia projects. Computer Aid Design deals with the application of digital computer technology towards building advanced models of industrial parts and components necessary for building industrial products, tools and machinery. The Computer Modelling and Animation techniques enable users to produce developmental models and sketches of products, perform character and environment modelling, develop animatic actions, and undertake content development for games and animations.